May 7, 2012

The Top 3 Digital Production Outsourcing Fears – and How to Overcome Them

Outsourcing is spreading across the digital production landscape, and it has proved to be a real boon for marketing organizations. You’ve thought about taking the plunge, but change brings uncertainty. Will it be complicated to make the switch? Will the production and creative teams play nice? Will the quality suffer?  Let’s take a look at three of the biggest outsourcing worries and see how working with the right production partner can help you overcome them.

1. Lack of control

Work that’s out of sight can feel out of your hands. But an offshore team custom-trained to your specifications can put you in even greater control of production. You can establish processes and clearly define roles from the beginning, which will go a long way toward managing expectations.

Your outsourced partner should be very experienced working with creative agencies and know how to cultivate those relationships. With a production manager continuously checking quality and a production team in the same time zone, work should proceed seamlessly.

Want an even higher level of comfort? Visit the production hub and meet the real people producing your work.

2. Language and culture differences

These days business truly is global, and there are fewer cultural differences now than ever. However, there’s still a chance things could get lost in translation. The right production outsourcing partner will speak your language – all team members as well as the production manager – so it’s easy for on-site and offshore teams to collaborate. A good production partner will also provide a collaborative work platform to facilitate communication and workflow to keep projects on track.

3. Quality and process concerns

Here are some best practices to set these worries to rest:

  • Review samples of projects completed for other clients. Nothing speaks louder than excellent work.
  • Agree on roles and responsibilities up front between the production partner and creative agency.
  • Ensure there’s a clearly defined transition process in place. See 3 keys to outsourcing digital production for pointers.

Don’t let fear of the unfamiliar keep you from gaining all the advantages of outsourcing your digital production. A little time and experience is all that’s needed to turn your qualms into confidence.

This entry was posted on Monday, May 7th, 2012 at 9:01 pm and is filed under Best Practices, Industry Insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to The Top 3 Digital Production Outsourcing Fears – and How to Overcome Them

  1. world clock says:
    September 18, 2012 at 11:14 pm

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