Posts Tagged ‘Digital Production Outsourcing’

Aug 13, 12

Is Digital Production Offshoring Right for You?

As companies and agencies continue to search for digital marketing efficiencies and savings, key decision makers are evaluating the viability of engaging an offshore digital production partner.  We’ve put together a quick assessment to help you determine if digital production offshoring is right for your company.

Companies that struggle with more than 5 of the factors below are poised to realize significant savings and efficiencies.

  • Moderate to high volume digital production needs.
  • Difficulty accessing specialized digital production resources when needed.
  • Digital marketing initiatives that demand high quality and exacting brand standards.
  • Multiple agencies (or teams) doing digital production work.
  • Inconsistent, inefficient or undocumented production standards and processes.
  • Difficulty executing global campaigns in local markets.
  • No standardized approach or templates for digital campaign assets.
  • No centralized automated digital production project management platforms.
  • Insufficient resources when speed to market is critical.

On average our clients realize a 20-50% savings on their current digital production budget.  If you answered yes to more than three of these questions, contact us to learn more.

Ben Rolly is VP, Business Development for Deliver North America.  He can be reached at

Feb 25, 11

Bridging the Procurement-Marketing Gap

One of the most profound changes to the marketing landscape in recent years has been the higher profile assumed by procurement officers. As budgets tightened, marketers had to do more with less, just like their counterparts in other corporate departments. At many companies, procurement teams – the folks responsible for buying everything from raw materials for manufacturing to corporate office space to paper clips – were asked to step in and negotiate better prices for marketing and creative services.

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Feb 18, 11

What is Digital Production?

The digital revolution has moved marketers closer than ever to realizing their ultimate fantasy – the ability to target specific messages to specific people at specific moments and places. And with tens of millions, even hundreds of millions, of global consumers reachable and ready to be engaged through a wide range of platforms and devices, the power of effective digital marketing seems limitless.

Unfortunately, in many cases, much of the potential value is lost to the high cost and complexity of managing the “production” or execution of digital marketing campaigns.

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Feb 14, 11

Don’t Blame Yoko: How Outsourcing Could Have Saved the Beatles

Music lovers received very good news a few months ago when the Beatles library was added to iTunes. Like a lot of people, I think the Beatles are the most creative pop musicians who ever lived. And it was a shame they broke up in their prime. Imagine how many more great songs and albums would be on iTunes if Yoko Ono hadn’t screwed it all up.

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